ARCHIVES: Auto Advertising March 1968

It’s always fun to take a whimsical look back at how much has changed in the last several decades. One surefire way to jog the memory is to take a gander at automotive pricing. Below is a Friday section from the March 15, 1968 Daily Herald newspaper – which, even after all this time, is still in circulation in the Chicagoland area.

While it didn’t feature Classic Recollections like it does now, it did present advertising you’d never find anywhere in this modern age. If you were in the Windy City that spring and headed down Northwest Highway to Des Plaines Chrysler Plymouth, you’d find a just released muscle car – the Road Runner, eagerly awaiting new owners. You’d also be able to pick up such classics as a ’64 Ford Galaxie ‘500’ for just $795, a ’65 Sport Fury costing $1,495 and a 9-passenger ’64 Dodge Custom wagon for a paltry $1,095.

If you dropped by White & Cronen Ford in Niles, more rolling treasures could be purchased for less than most down payments today. At this self-proclaimed ‘T-Bird Headquarters’, a whole flock of vintage Thunderbirds were parked and ready to go. The model years ranged from ’64-’67 and each cost less than four grand. Musclecar lovers had their options with a pair of ’67 Mustangs, each available for right around the $2,000 mark.

Over the past four decades the pricing has dramatically changed but the love for these iconic and well-loved vehicles hasn’t waned  one bit.

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