Chevrolet had one clear message for their 1962 Jobmaster pickup trucks – they’re ‘built to keep saving’. So much so, in this vintage ad those ‘SAVING’ words are what draws the viewer’s eyes. There is some actual text that details how these trucks help drivers’ wallets but it becomes fine print compared to the bold ‘SAVING’ message. Besides that, there is a cool photo of a dad and his son cruising in a white truck, grabbing their mail at some lakeside house. Our guess is by driving that bow-tie, they’re saving and saving and saving.
Image courtesy of Cars & Stripes